M&B: Can you briefly introduce us to ACTIVA?
Vincent Mwepu Makasa : ACTIVA Insurance was created in 1998 by a group of Africans whose aim was to build a company that would meet international standards operating on the continent. The Group is now present in 9 countries (France, Mauritius, Guinea, Liberia, Sierra Leone, Ghana, DRC, Cameroon, Côte d’Ivoire), with more than 1000 direct and indirect employees.
M&B: The company is one of the first private operators in the DRC, what are the main challenges?
VMM : Activa was the first player to withdraw the accreditation application as soon as the ARCA officially opened the Approval Desk in December 2017.
Our ambition is to offer an insurance solution to every Congolese and every company present in the DRC. Our projects, in the medium and long term, are based on winning the trust of the Congolese, which is one of our greatest challenges.
We want to be present throughout the country very quickly and this requires intensive communication and training on our offer in particular and on insurance in general, with the first watchword: the rapid compensation of our policyholders.
M&B: What are the prospects?
VMM :Our product strategy targets a target clientele ranging from individuals with modest incomes to multinationals and, of course, SMEs. As far as employment is concerned, from the first year we intend to create more than a hundred direct and indirect jobs through the creation of a network of sales agents.
M&B: A particular message to entrepreneurs in the DRC?
VMM : Our group has trusted the DRC for several years and the fact that we are the first international insurer to be approved there owes nothing to chance. In addition, our presence in seven other African countries has enabled us to acquire a professionalism adapted to this market, and our financial strength is a guarantee of our ability to settle claims. The company has also obtained an A “stable outlook” rating from the Global Credit Rating Agency (GCR) since 2009. This strength is also reflected in the presence in our capital of recognized international partners such as the IFC (World Bank Group) and PROPARCO (French Development Agency Group).