Mireille Kabamba holds a Bachelor in Business Administration and a specialised graduate degree in Management. She is the new Executive Director of Canal + DRC. Congolese, she began her career in Belgium, at Euroclear Bank, then travelled between the two Congos and Kenya for Celtel. After a brief stay in Gabon, she joined Canal+ Cameroon in 2014 as financial director before becoming Executive Director in 2015.
We no longer need to present the French Group Canal+, a subsidiary of the Vivendi group, which everyone knows. On the other hand, few people know that CANAL+ has ‘sectorized’ its programs according to the geographical areas of broadcasting. With flagship programmes, co-produced by the group, such as ‘Réussite’, ‘les Mardis de l'Afrique’, ‘Canal+ santé’, ‘talents d'Afrique’, etc., African programmes are specific to the continent's audience and are therefore not broadcast on a global scale.
With an electrification rate of less than 10% in the DRC and some subscribers equivalent to that of Cameroon (approximately 250,000 on satellite), which only has 23 million inhabitants, the margins for progress are significant. On the other hand, in the DRC, the problem remains the low activity rate (55%) which deserves in-depth analysis. Canal+ DRC will also work with Congolese advertisers to promote its advertising spaces.
2006: Return to Africa to pursue her career
2012: Launch of Mobile Money in the DRC
2015: General Management of CANAL+ Cameroon